New level of customer relationship at Dietzel Hydraulik

For around 50 years, Dietzel Hydraulik have represented customized solutions 'Made in Germany', is today one of leading system suppliers for hydraulic line technology. The medium-sized enterprise employs more than 500 employees at their Beerwalde headquarters in the German Thuringia region, as well as in Xanten and Linz in Austria.

"Introducing CAS genesisWorld has raised our relationship management at Dietzel Hydraulik to a whole new level. Everyone on the team can find all the information in one place and align their activities consistently with customer needs" , reports Sören Geiger, Deputy Sales Director at Dietzel Hydraulik.

The sales vision of smooth-running customer support became reality with CAS genesisWorld: the flexible CRM solution was seamlessly integrated into Dietzel Hydraulik's existing IT infrastructure in order to act as an interface between many other digital solutions. This means that all important data is automatically brought together in one central location so that all employees are always well informed.

Easily implement your own workflows

CAS genesisWorld has also strengthened the autonomy of sales staff: they can handle their own workflows, configurations and processes easily and in real time, without any IT help and use them quickly in their daily work – that saves an enormous amount of time and increases efficiency. 

"The simple processes save a lot of time: I can make an adjustment this afternoon, test it tomorrow, and start a new workflow the day after. Not everything needs to turn into a huge project", Geiger says enthusiastically.