Reference Verband der Metall- und Elektronikindustrie Baden-Württemberg e. V. (Südwestmetall)
Cross-sector association of companies in the metal and electrical industry in Baden-Württemberg that are bound by collective agreements. These primarily belong to the automotive industry, including automotive suppliers, mechanical engineering, electrical engineering and, increasingly, medical and environmental technology.
CAS genesisWorld has considerably simplified the recording and management of data for our member companies and contacts. The use of a central platform reduces the time required and increases data quality.
Kai Schweppe, Managing Director
The success story at a glance
Requirements and goals
- Ensure a standardized system for the head office and all district groups
- Central management of member data
- Simple collection of master data
- Work efficiently with e-mail campaigns and mail merge documents
- Integrated event management
- Allow evaluations and analyses
- Settlement of membership fees
Benefits and advantages
- Saves time and minimizes errors in data collection and digital master data collection using personalized surveys
- Ensures consistent data by breaking down data silos, avoiding duplicates in a central platform
- Provides a holistic overview of the interaction with the individual member companies
- Enables the evaluations of member companies with just a few clicks
- Capable of sending target group-specific letters (e-mail and print)
- Has improved internal flow of information, including with the district groups
- Allows the settlement of membership fees taking into account different contribution models
Industry
Organizations/AssociationsCustomer since
2019Website
www.suedwestmetall.deSupporting partner
itdesign GmbH, TübingenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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