Reference VAB, automobile club
VAB is a mobility organisation with a multitude of services that all work together to facilitate mobility and keep traffic participants in the right lane.
Since implementing CAS genesisWorld, we benefit from a much more precise overview of our data, we can keep an eye on all our figures and we know exactly how much time we need for each conversation with prospects.
Koen Snoeys, B2B-Manager
The success story at a glance
Requirements and goals
- Customer management system for the B2B area
- Central database
- Eliminate separate customer files in Microsoft Excel® and Outlook®
- Selections of different target groups with differing profiles
- Provide support for all phases of the sales process
- Analytical functions, reports
- A flexible CRM solution that can grow
Benefits and advantages
- Optimized for contacting different customer groups (small/large, in a somewhat competitive market environment)
- Precise information and advice through the com-mon knowledge base - seamless, without infor-mation gaps
- Improved service, delighted B2B customers
- The reliable notification service reminds you automatically of contract changes or extensions
- Saves time so that employees can concentrate fully on advising customers
- Provides an exact overview of relevant market data, sales figures or time required for conversations, all at the touch of a button
- Intuitive operation means that employees are quicker to accept the new system
Industry
Organizations/AssociationsCustomer since
2013Website
www.vab.beSupporting partner
Infomat nv, WilrijkCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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