Reference Labor LS SE Co. KG
For over 35 years, Labor LS has stood for trust, quality, reliability, innovation and the highest level of expertise in the microbiological and chemical-physical testing of pharmaceutical end products. In addition, Labor LS tests numerous raw materials, excipients, active ingredients, in-process controls and ultra-pure media. They perform all testing under the cGMP quality standard.
The laboratory that thinks, needs software that thinks. CAS genesisWorld has intelligent functions and notification services which fulfil this role.
Ingo Grimm, Head of Sales & Service
The success story at a glance
Requirements and goals
- 360 degree view of customers
- Define the sales process, build up sales support
- Make quote creation simpler
- Enable analysis of existing customer data
- Structure new customer acquisition
- Integrate the Laboratory Information Management System (LIMS)
- Interface to e-mail marketing
Benefits and advantages
- Comprehensive customer care and expert consulting thanks to a complete customer dossier available at the touch of a button
- More efficient working thanks to automatic and optimized sales processes
- Qualified overview of the sales potential of prospective customers
- Recognize and exploit the requirements of existing customers
- Key performance indicators allow effective management and ensure a solid basis for decision-making
- Professional marketing with customer specific e-mail campaigns
Industry
ChemistryCustomer since
2016Website
www.labor-ls.deSupporting partner
itdesign GmbH, TübingenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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