Take customer relationships to a new level
Reference Holzland GmbH
HolzLand is one of the largest communities of timber merchants in Europe. The timber-trading network includes specialist timber markets of different types and sizes: From pure timber wholesalers for professional customers to timber merchants for end consumers. It extends across Germany, Austria, Switzerland, Norway, Benelux and the Czech Republic.
CAS genesisWorld is like an invisible helper that works in the background and helps us to take customer relationships to a new level. It enables us to analyze data, optimize processes and create personalized experiences. For us, CAS genesisWorld is the key to long-term customer loyalty and sustainable growth.
Sebastian Krawieczek, Project Manager
The success story at a glance
Requirements and goals
- Replacing Excel and department-specific solutions
- Mapping the dealer network
- Marketing management
- Sending e-mail campaigns tailored to the target group
- Event management
- Browser-based working
- Mobile working for on-site sales at dealerships
- Documentation of visit reports with mapping of agreements and open points
Benefits and advantages
- Standardized and up-to-date data in a database for all employees
- 360-degree view of dealers and overview of their products and projects
- Improved dealer support through on-site visits with up-to-date data and digital visit reports
- Reciprocal data exchange - import of recipients from CRM to ERP - overview for sales and marketing of all products and their turnover, bonus and performance remuneration by importing key figures from the ERP to the CRM
Industry
Building/ConstructionsCustomer since
2022Website
https://www.holzland.com/Supporting partner
itdesign GmbH Zentrale, TübingenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
We are happy to assist and support you
Our CRM experts will provide you with help and advice by phone or e-mail. Further, our Info Center contains handy tips and detailed information on current CRM topics.