Clubs, sponsors and service providers can be easily managed in a targeted manner
Reference Handball-Bundesliga GmbH
The Handball-Bundesliga GmbH is the overarching organization, to which the 38 clubs and corporations of the DAIKIN HBL and the 2nd Handball Bundesliga belong. It is responsible for the organization and marketing of professional handball in Germany. Its subsequent efforts, ensure the optimum economic, sporting and media conditions in professional handball in Germany. Their efforts inspire millions of fans in Germany and around the world every season.
With the CRM solution from CAS Software AG, we have a central database for all our relevant processes that is perfectly tailored to our needs. Clubs, sponsors and service providers can be easily managed in a targeted manner, and we are now able to structure all our fans and users centrally and address them individually.
Frank Leibmann, Digital & Data Management
The success story at a glance
Requirements and goals
- Focused contact and sponsor management
- Professional, comprehensive network management
- Improved data storage and overview
- Excellent price/performance ratio
- Data transfer kept as simple as possible thanks to interfaces
- Cooperation with an experienced CRM partner specializing in sports management
Benefits and advantages
- Provides a detailed overview with all contact and interaction data on clubs, sponsors and service providers
- Brings together all data sources in a clear and structured way on a central platform
- Ensures mobile access to all relevant data
- Reduces workload thanks to standardization and modernization of daily processes
- Simplifies collaboration and coordination between employees in different areas
- Optimizes time management
- Enables precise targeting and evaluation of customers in conjunction with marketing automation
- Increases employee satisfaction
Industry
Organizations/AssociationsWebsite
www.daikin-hbl.de/de/Supporting partner
crm consults GmbH, WettenbergCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
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