Reference FC Heidenheim 1846 e. V.
A traditional soccer club since 1846. It separated from the Heidenheimer Sportbund e.V. in 2007 and was promoted to the Bundesliga in 2023.
Our core values are ambition, success, emotion, and passion. To reflect these principles in our administrative processes, we chose a CRM system that will support us in the long term. With CAS genesisWorld, we’re perfectly equipped to meet the unique challenges of professional football.
Thomas Schreitt, FCH Head of Sales
The success story at a glance
Requirements and goals
- Manage, support, and optimize customer-related business processes across the entire organization
- Optimize and simplify cross-departmental processes and collaboration
- Optimize communication and contact management with (new) customers, suppliers, and partners (e.g., club supporters, fan clubs, schools)
- Coordinate and manage sponsors/partners and sponsorship benefits (product management)
- Support contract and financial management
- Improve transparent and intuitive document management
- Improve data security and data consistency
Benefits and advantages
- Enhances efficiency in both intra-departmental and cross-departmental processes
- Improve communication with customers and partners
- Provide a central and sustainable source of information for the club and its employees
- Improve interface communication with/from third-party systems
- Provide personalized rights management
Industry
Organizations/AssociationsWebsite
www.fc-heidenheim.deSupporting partner
crm consults GmbHCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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