Reference EurimPharm Arzneimittel GmbH
For EurimPharm, as a pioneer in medicine import, the top priority is that every patient in the pharmacy can be absolutely sure of receiving a high-quality original medicine. More than 45 years ago, EurimPharm started a real success story that continues to this day. "The future is made of innovations," is the conviction of Dr. Friederike Hrubesch-Mohringer, Managing Director and representative of the owning family.
In just four months, we have implemented a central customer contact management based on our requirements and introduced the specific service processes of the various departments as well as the corporate divisions.
Jan Reinoß, Project Manager
The success story at a glance
Requirements and goals
- Centralized management of customer and supplier contacts, including the categorization of various customer types
- Representation of the customers' group structure and indicators
- Targeted customer care
- Management of field staff
- Planning and management of campaigns
Benefits and advantages
- Providing professional service to various departments, due to quick access to comprehensive customer data and automated processes
- Duplicate check, representation of hierarchies and classification of various customer types help to keep master data always up-to-date
- Targeted customer approach with sophisticated selection options and use of indicators
- Comprehensive evaluations of phone calls and other activities help to keep an eye on customer needs
- Efficient management of planned appointments and phone calls
- Individually customizable input screens, fields and data transfer from the data warehouse
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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