Reference besecke GmbH & Co. KG
Since their foundation as an armature winding shop in 1948, besecke has evolved from a one-man electrical shop into a contemporary global player in the automation and system technology. The company joined the Lürssen Group in 1989 and at present, employs about 200 professionals at two locations in Germany.
With CAS genesisWorld we finally have the ability to exchange sales information quickly and start targeted-marketing campaigns for our custom solutions
Tobias Brust, Sales support/back office for the industrial sector
The success story at a glance
Requirements and goals
- Structured management of customer data and addresses
- Central hub for customer communications
- Project management and simplified display of connections between projects and addresses
- Perform e-mail- and invitation campaigns
- Project- and opportunity analyses
Benefits and advantages
- Enables efficient communication with suppliers and customers in a direct, structured and time-saving manner thanks to the pooling of corporate knowledge
- Improved structuring of data by enabling area selection and categorization with immediate access via intelligent search and filter functions
- Saves time thanks to consistent and direct access to constantly updated information
- Helps with personal organization thanks to automatic appointment, task and e-mail functionality
- Aids decision making thanks to clear displays of relevant data records and reports in dashboard formats
- Provides easy options for the individual customizing of the user interface
CAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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