Reference Bermüller & Co. GmbH

Bermüller & Co GmbH was founded in 1960 in the metropolitan region of Nuremberg by Leo Bermüller. In the course of the company's history, under the leadership of Rudolf Bermüller, the company developed from a regional trading company to a specialist for modern building products active throughout Europe. Today, the company is led into another successful future by the third generation of the family, Stefan Bermüller. With a broad product portfolio, Bermüller & Co GmbH offers users, planners and the building materials trade economical, safe and durable solutions.

The success story at a glance

Requirements and goals

  • Map core processes in sales, marketing and service
  • Ensure high levels of integration into the existing system landscape (ERP system)
  • Provide support to sales when visiting customers and planning as well as helping with customer communications
  • Reduce losses due to internal communications
  • Increase the transparency and consistency of processes while reducing media disruption
  • Partnership level collaboration at eye level with a service provider

Benefits and advantages

  • Consistent data with assured quality in both the CRM and ERP systems thanks to duplicate checking
  • Automatic flow of information between sales and the sales reps as all relevant customer information is available centrally and at the touch of a button
  • Synchronized calendar in the CRM system and Outlook via a connection to Office 365
  • A better and more prompt customer service thanks to the 360 degree overview of all customer information, including receipts and tasks which you can also access while mobile
Read the full success story here Reference Report

CAS genesisWorld

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