Reference Bau-Fritz GmbH & Co. KG
Baufritz builds individual and turnkey dream houses for their clients. They define better living as first-class architecture, made exclusively from non-toxic building materials, including the unique handling of wood and the use of state-of-the-art technologies.
With CAS genesisWorld, we don't have to make any compromises. The CRM solution could be adapted precisely to our processes and remains dynamic in the event of any change. This guarantees us long-term use despite the constant development of our company.
Siegfried Streitel, IT Manager
The success story at a glance
Requirements and goals
- Central data storage
- Mapping of the sales process from lead generation in marketing to contract conclusion
- Establish a lead qualification process
- Opportunity and task management
- Mobile working for the trade representatives
- Extensive evaluation options
- User friendliness of the software
Benefits and advantages
- Increased data quality and safeguarding of corporate knowledge thanks to structured data management and maintenance
- More efficient, stringent lead process thanks to better conversion rate of contacts with the sales funnel
- Smooth transfer of new addresses to trade representatives through intelligent filter functions and views
- Improve the interaction between field and office staff thanks to the always up-to-date 360° degree view of relevant communication and interaction data
- Preparation of high quality forecasts for management
Industry
Building/ConstructionsCustomer since
2018Website
www.baufritz.deSupporting partner
itdesign GmbH, TübingenCAS genesisWorld
The powerful CRM solution
CAS genesisWorld is the complete customer relationship management solution. It's so flexible that it can be tailored precisely to your needs and so powerful that you can get started straightaway – CAS genesisWorld can be seamlessly extended as your business expands. A range of smart modules and interfaces means that there is a solution for every requirement. CRM means that you can concentrate on your core businesses, while CAS genesisWorld deals with your processes.
Start today with your CRM success story
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