CustomerSpotlight: CRM manages the global sales at Dunavox Kft.

The CustomerSpotlight series continues with another inspiring best practice case about the digital transformation with CAS CRM.

In this new episode we turn the spotlight on CAS Customer Dunavox Kft. from Budapest who is for almost twenty years the award winning wine cooler brand. The company is a pioneer and well-known for professional storage and cooling solutions for wine at home. It is also known for minimalistic yet functional design character, practical internal layout, state-of-the art technology and energy efficiency. As a result of further business expansion, the premium wine coolers are available in more than 40 countries around the world through its network of global distributors but also five separate Dunavox subsidiaries.

Dunavox was looking for a strong CRM system that would both serve as a central information platform and take into account the various subsidiaries in Italy, Germany, UK, Austria and Benelux. In addition, two ERP systems, a web shop and a customer platform had to be integrated. CAS genesisWorld was chosen because it fits the company's needs very well, delivering an excellent overview of all sales activities as well as a simplified and accurate reporting options. Individual dashboards in CAS genesisWorld, provide a quick and clear overview of, for example, monthly visit appointments, sales opportunities, product sales or tasks. This makes the daily work of each sales agent much easier and efficient.

In the end, CRM boosts your business:

“It’s just great that CAS genesisWorld provides so much valuable information within seconds, and that you can also use it on the go and mobile”,

underlines Dezső Baranya, International Sales Director at Dunavox Kft.

In order to build efficient processes and workflows with the help of CRM, the company relies on the CAS Certified Partner Pentatrade for a professional consultation and a successful project implementation.

„The implementation phase went very well with the help of Pentatrade, they were really flexible and helpful all the time, and even the support nowadays is as excellent as it should be”,

points out Dezső Baranya.

Learn more about how the CRM project was successfully implemented and how CRM can be used as a central platform for the global sales. Watch the CustomerSpotlight video with Dezső Baranya, International Sales Director at Dunavox Kft. and György Biczó, CRM Dept. Manager at Pentatrade Kft.