CRM – Customer relationship management
Customer relationship management (CRM) is a strategy for managing a company's interactions with its customers. The goal is to establish and nurture stronger, more profitable customer relationships. This kind of management involves using modern information and communication technologies to organise and optimise business processes for sales and marketing activities, customer service, and technical support.
Are you interested in CRM software?
Learn more about address management and other features of the CRM solution CAS genesisWorld! With our adaptive CRM + AIA® solution CAS genesisWorld, we offer more than just a CRM. Actively shape your relationships, intelligently network all of your company's knowledge, and work efficiently with your team regardless of location. Our intelligent assistants support you and simplify your daily processes.
Do you have any questions?
We are happy to help you.
Our CRM experts will provide you with help and advice by phone or e-mail. Further, our Info Center contains handy tips and detailed information on current CRM topics.
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