Summer Interview with Martin Hubschneider
Where does the innovative power of CAS software come from? We asked Martin Hubschneider, founder and CEO of CAS Software AG, in a personal interview.…
B2B trends: the top 7 digitalization topics for a future-proof business
In the highly competitive business world, customer centricity and customer experience are increasingly becoming the cornerstone of successful business strategies. Forward-looking companies are …
Win-loss analysis in sales
Improve your individual sales process and your closing rate by identifying not only your strengths and weaknesses, but also the reasons for the success or failure of a sale.…
Cloud CRM as part of the future strategy at mk Technology Group
The mk Technology Group is one of the leading suppliers of profile and conveyor technology as well as system solutions for factory automation. After the CRM solution developed in-house had become …
New CAS TrainingCenter
In recent weeks, we have launched the CAS TrainingCenter for CAS CRM customers. On the digital knowledge platform, we provide valuable and practical know-how about CAS genesisWorld quickly, easily …
The magic of Advent
The Advent season enchants us once again with lovely street decorations and atmospheric lights as well as the smell of cookies and sweet mulled wine. In this magical spirit, we take a moment to …
Increase company growth with Corporate Happiness
The success of companies is measured in balance sheets, annual reports and key figures – but what about the company's non-measurable success factors? What role do satisfied employees, good team …
Best customer satisfaction with top results for CAS Software
With top marks and an outstanding total result, CAS Software shines in the recently published "CRM in Practice 2023/2024" Trovarit AG satisfaction survey.…
Improving address quality – consistant, complete, simple and fast
Address quality is a particular challenge for many companies: duplicate, incorrect and incomplete customer data is not uncommon and data maintenance is often perceived as a chore.…
COG optimizes customer service with CRM
The C. Otto Gehrckens GmbH & Co. KG (COG for short) is a leading supplier of elastomer seals and O-rings. From the pizza oven to the space station: The O-ring is used in almost every industry, …
STS strengthens trusting customer relationships with CRM
Trusting customer relationships is the number-one priority at Spezial-Transformatoren-Stockach GmbH & Co. KG (STS for short). To ensure modern relationship management, the technology company …
CRM + AIA®, the perfect assistant for the hybrid working environment
The hybrid workplace has become the norm. We are at home, on the road or in the office – sometimes we use the smartphone, sometimes the tablet, ...…
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